Maybelline New York Great Lash Mascara, the top-selling pink-and-green packaged product in its market, is taking on a new marketing campaign for the month: “What’s pink & green and in everyone’s bag?”

The 15-second spot was shot various locations around New York City to serve as the backdrop for the campaign. The commercial airs nationally now through Aug. 26 on major network and cable stations.

“Since the introduction of the famous pink and green tube in 1971, Great Lash has received more awards and created more beautiful lashes than any other mascara,” says Cheryl Vitali, Maybelline New York senior vice president of marketing. More info: www.maybelline.com.